Data Enrichment

Data enrichment or data enhancement adds more info from other internal or external data sources to information already used in the organization. This process increases the analytic value to the existing information. One example of the data enrichment process is to associate the current customer records in the current database with buying behaviors and demographical information from other sources.

 
Fig 4. A graphical example of data enrichment:

For customers targeting purpose, income classification is used to assign the income level to the customers.

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